Le Cabinet Bourbonnais
Elevating traditional litigation by promoting collaborative and innovative approaches.
Caroline Bourbonnais is dedicated to practicing law in a more human and accessible way, and her brand needs to reflect this mission.
The client had a clear vision for her branding, aiming to attract high-income clients to her practice. One key element was a monogram, so after refining the font options, I designed a clean, stencil-like monogram encapsulated in a double-walled box, symbolizing the layers of care she puts into her work. The client chose a gold and black palette, to which I added subtle variations within the same hue. The logo functions seamlessly as both an icon and logotype, ensuring effortless application across different materials and touchpoints in the future.
With a quick turn around needed but a professional final product desired, I chose to book a meeting room downtown, brought along some props and in an hour we shot 300+ photos. Using reflections, natural light sources and a key light, we gathered enough images to cover the web design, plus social media.
Desiring a clean, minimal, and content-focused website, I designed a layout with generous white space and carefully selected fonts to evoke a sense of sophistication.
Identity
Image
Design
Final thoughts
This project turned around quickly thanks to a fantastic kick off session to unearth all the clients needs and desires for the final product. Really happy with how everything turned out and I had longed to do a 1 week top to bottom project so it is something I'd like to offer as a service in the future.
JAKE JONES 2024